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ANY PLANT CAN MAKE ASPHALT

Print advertising campaign for Astec, Inc. targeting road construction contractors and the hot-mix asphalt facility operators who work for them.

Objective

Distinguish Astec products from other asphalt production facilities.​

Concept

Lean into a common misconception about asphalt plants to engage contractors and clarify how Astec facilities help them meet project deadlines by delivering tangible benefits beyond making asphalt.

Contributions

Creative collaboration, concept development and copywriting. 

Any Plant Can Make Asphalt
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