Print advertising campaign for Astec, Inc. targeting road construction contractors and the hot-mix asphalt facility operators who work for them.

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Objective

Distinguish Astec products from other asphalt production facilities.​

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Concept

Lean into a common misconception about asphalt plants to engage contractors and clarify how Astec facilities help them meet project deadlines by delivering tangible benefits beyond making asphalt.

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Contributions

Creative collaboration, concept development and copywriting. ​