Copywriting

 

Concept, graphics, copy, video

I developed all content and graphics for this website promoting Story Creators, the nonprofit after school arts + literacy program I founded and directed.

I also created a social media campaign for this nonprofit program.

 

Concept, design, copy

I worked on a creative team of photographers and designers to concept, design, and write this campaign for print and digital contexts.

I coordinated the advertising budget, placing print ads in magazines and banner ads on industry websites. I adapted the campaign for the company's website and developed related technical copy. 

I've also managed advertising budgets and print ad and catalog copy for the Litespeed, Merlin Metalworks, Tomac, and Quintana Roo bicycle brands.

 

Copyediting, copy development

I managed all copy for this annual report, developing copy for Astec, Inc., copyediting material from the company's CEO, and collecting and revising copy from 12 affiliate companies to create a consistent style and message.

I also worked with a graphic designer to manage production for this time-sensitive project.

 

Research, copy, art direction

I revised this technical paper, updating existing text to reflect company and industry changes, developing new copy, and directing the development of new photos, charts, and diagrams. 

In addition to writing long-form technical papers, I worked with engineers and graphic designers to develop one- and two-page spec sheets for use by Astec, Inc.'s sales and service teams.

 

Research, copy, copyediting

I worked with the Hot-Mix Magazine editor to identify new stories and manage production. I regularly copyedited the magazine and occasionally conducted interviews, collected photographs, and developed stories.

 

Concept, design, research, copy

I concepted and designed this newsletter layout. I took photographs and interviewed staff members to develop stories for quarterly publication.

 

My newsletter experience also includes a safety newsletter for Astec, Inc. and dealer newsletters for four international bicycle brands: Litespeed, Merlin Metalworks, Tomac and Quintana Roo. 

And I designed and copyedited academic articles for Peitho, the newsletter of the coalition of women scholars in the history of rhetoric and composition.

 

Research, copy

I wrote and organized copy for product spec sheets, banners, posters, and placards.

 

I also developed full press kits including press releases, photographs, logos, featured products, and company and product fact sheets.