The Design Cookbook for Writers

The Challenge: Introduce14 university English majors and minors, pre-AI era, to the basics of graphic design and Adobe Creative Suite. Also, coach them through writing and designing a textbook. All in one semester. 

The Results: The students nailed it as expected, because they were an amazing group of creative thinkers and problem solvers. And because UTC’s fantastic Studio staff supported us and our grand endeavor. Everyone learned how to do a little damage in Photoshop, Illustrator and InDesign, becoming super-writers with design awareness and job-marketable tech skills that would make Ellen Lupton proud. Plus, they walked away with a really great book they developed from concept to design to print production. This was a fun one.