Integrated Marketing CampaignThe 2026 ICELAND EXPEDITION captured Gulfstream aircraft against breathtaking backdrops for a four-month, integrated campaign across organic and paid social channels, private aviation terminals, and Gulfstream’s website. I created the messaging framework and led copy development for this collaborative effort, which included a high profile media event earning news stories and social posts. The campaign continues to unfold on Facebook, Instagram, and LinkedIn.
Phase 1 Organic Social:
Access Hidden Worlds Video
Phase 1 Organic Social:
Power Forward Video
Phase 1 Organic Social:
Unparalleled Spaces Carousel
Phase 1 Organic Social:
Worlds Within Video
Phase 2 Organic Social:
G800 Teaser Video
Phase 2 Organic Social:
G700 Teaser Video
Phase 2 Organic Social:
G600 Teaser Video
Phase 2 Organic Social:
G500 Teaser Video
Phase 3 Paid Social:
Beyond the Unexpected Prospecting Video
Phase 3 Paid Social:
G800 Retargeting Video
Phase 3 Paid Social:
G700 Retargeting Video
Phase 3:
Gulfstream Home Page
Phase 3 Web:
Product Page Heroes
Messaging Framework
