Integrated CampaignThe 2026 ICELAND EXPEDITION captured Gulfstream aircraft over breathtaking backdrops for a four-month, integrated campaign on organic and paid social channels, in private aviation terminals, and on the Gulfstream website. I created the messaging framework and led copy development for this collaborative effort, which is still unfolding on Facebook and Instagram.
Organic Social Phase 1:
Access Hidden Worlds Video
Organic Social Phase 1:
Power Forward Video
Organic Social Phase 1:
Unparalleled Spaces Carousel
Organic Social Phase 1:
Worlds Within Video
Organic Social Phase 2:
G800 Teaser Video
Organic Social Phase 2:
G700 Teaser Video
Organic Social Phase 2:
G600 Teaser Video
Organic Social Phase 2:
G500 Teaser Video
Iceland Expedition:
Campaign Messaging Framework