Put Your Words to Work

The Problem: University of Tennessee at Chattanooga’s English Department has a great internship program, an excellent roster of community partners, and mentors ready to jump into action. So why weren’t more students applying to the program? They didn’t know it existed.

The Solution: We launched a print and digital promotional campaign, papering the prestigious halls of academia with posters, sneaking into student Facebook feeds (yes, this was way back then) and blasting the good news on the department website.

The Result: An immediate 200% enrollment increase, that’s a jump from 5 students per semester to 15. This meant more undergrads with real-world experience, which made them and their parents very happy, plus more local businesses and nonprofits joining the program, some even extending job offers to their interns.