G700 Certification
Multichannel Campaign
The Moment: After four long years that included a global pandemic and complete overhaul of the FAA aircraft certification process, the Gulfstream G700 earned the all-clear and entered service in March 2024 as business aviation’s premier luxury jet. The moment called for fanfare—as much to ignite excitement among existing order holders as to inspire new sales. You see, those early adopters had stood by Gulfstream and our bold ambitions, so we wanted the world to know just how well their confidence in us had paid off.
Collaborators: Corporate Communications, Graphic Design, Videography, Photography, GFX, Quality Assurance, Project Management
The Release: In addition to the earned media and organic social assets our cross-functional team created, we embedded a narrative of “an unstoppable force now released” into the video below, order-holder emails, elevated direct mail pieces and digital banner ads. The first G700 owners beamed in news outlets around the world, and energy was sky-high among investors as our parent company’s CEO reported a very optimistic outlook for the year.